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Margin vs markup calculator
Enter your unit cost and either a target margin or a markup. You'll get the selling price, profit per unit and the matching percentage — so you never underprice by mixing them up.
Selling price
100
Profit per unit
30
Price multiplier
1.43×
Gross margin
30%
Markup
42.86%
| Margin | Equivalent markup | Selling price |
|---|---|---|
| 15% | 17.65% | 82.35 |
| 25% | 33.33% | 93.33 |
| 35% | 53.85% | 107.69 |
| 50% | 100% | 140 |
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Try StockSimple freeFrequently asked questions
What is the difference between margin and markup?
Markup is profit as a percentage of cost. Margin is profit as a percentage of the selling price. An item that costs 100 and sells for 150 has a 50% markup but only a 33.3% margin.
How do I calculate selling price from margin?
Selling price = cost ÷ (1 − margin). For a 30% margin on a 70 cost: 70 ÷ 0.70 = 100.
How do I calculate selling price from markup?
Selling price = cost × (1 + markup). For a 50% markup on a 100 cost: 100 × 1.5 = 150.
Why does confusing them cost money?
If you want a 30% margin but add a 30% markup, you only earn a 23.1% margin — about 7 cents less on every unit of revenue.
Can margin be 100% or more?
No. Margin can approach but never reach 100%, because that would mean the item cost nothing. Markup has no upper limit.